Monday, January 16, 2012


Alas - another hip-hop inspired clothing line? Rather than linking to all of the unsuccessful ventures in the past, I'll link to the one (well, technically, two) rapper led brands that have turned out successful product, in my opinion. Trukfit, Lil Wayne's latest venture, is obviously taking its cues from 1/2 the brains behind the successful previous rapper lead endeavor, but is being built for more 'mass appeal' with an apparent deal with 'shopping mall favorite' Zumiez already in place, rather than catering to the streetwear/fashion elite. At the end of the day - hey, get in where you fit in.  Let's see what else Weezy F. Baby has in store for the this brand in the future.More info, and picture above, via the one and only Miss Info.