Friday, June 05, 2015

Compton Surf Club


When I first saw the Matix Compton Surf Club t's on a display outside of Tyler's Surfshop in El Segundo - I didn't pay them much mind, other than to think "oh, a shameless attempt at an ironic shirt...". But oh, on the contraire.

Turns out, surf/skate brand Matix actually moved their headquarters to Compton Blvd, and were looking for a way to connect with the community. How else to do that than hook up with the Boys and Girls clubs of  Compton, Watts, and Willowbrook, bring out some of Matix' pro riders (Turkey Stopnik, Chase Stopnik, and JJ Wessels), get the folks from Camp Surf to donate boards for the day, and head to El Porto for a day of beach games and surf lessons.

Below is an excerpt from Matix:


“We wanted to share the stoke of surfing with kids that live so close, but never get a chance to enjoy the beach and a chance to surf,” explained Matix Marketing Manager Gabe Clement. “Every kid stood up on a wave. That feeling of conquering something new and foreign is something these kids will take with them into the new school year and is something that can’t be measured.”


When the day was complete, the newly formed Compton Surf Club, comprised of Boys & Girls Club members, Matix and Westlife employees, and Matix team riders went home with something more magical than good school grades and finished excel spreadsheets can provide. They went home with smiles for miles and a stoke only riding waves can create!
The Compton Surf Club is an ongoing youth community outreach program, built by Matix, that aims to interact with the local Compton community and share the creative values and California surf and skate lifestyle that founded Matix. Starting in Spring 2015, Matix will be releasing a Compton Surf Club capsule collection with partial proceeds going back into the Compton community.
I stand corrected - and you can't always judge a shirt by its logo. Check out the Matix store, and support the Compton Surf Club here

Monday, June 01, 2015

Closure


This isn't how it was supposed to end...a slow transition from daily posts, to every couple days, to complete silence on the western front. I don't know about you guys, but I need closure, so bear with me over the next month or two as we go out in style. 

Sunday, April 12, 2015

CLSC - California Love


I haven't seen a well-done graphic t-shirt that I've yearned for in awhile...but this one here does it for me. Well played, CLSC.

Thursday, April 09, 2015

Nike Air Max 94 Retro


Is it just me, or has Nike not retro'd the Air Max 94's for a long time?
(Reader: Is it just me, or have you not posted ANYTHING in a long time?)
Noted - and this isn't the way I planned for the site to fizzle out, but we'll address that later. In the mean time - focus on the kicks! More info here

Friday, April 03, 2015

ICNY Spring/Summer 2015

I love the technical aspect and functionality of ICNY's gear. The designs are slick as well. Purchase goods from their latest collection online now.

Wednesday, April 01, 2015

Materials + Process


Raw leather backpack? I think I (really) want this. Support the effort via crowdsourcing here.

Thursday, March 26, 2015

Happy Air Max Day


3.26.15 - 28 years of "Air" technology. To celebrate, Nike released the "Air Max Zero" earlier this week (this was the earliest prototype from famed designer Tinker utlizing Air Max technology on a runner) - read about it here.