Saturday, March 26, 2011

The Hundreds - Santa Monica

You can now add Santa Monica to the ranks of Los Angeles, San Francisco, New York, as one of the cities that plays host to a Hundreds Flagship store. While I would have expected a city with a more prominent role in the fashion scene (given the industry - I was thinking that it was going to be Japan) - the low-key vibe of Santa Monica fits the company's focus on California streetwear well. While I am still concerned about the proximity between the Santa Monica store and the original flagship on Rosewood - I am sure they took that in to consideration and determined that the market exists - so kudos. All I know is that from an archetectual/design standpoint - each of the last 3 buildouts (LA,SF,NY) have brought a unique style and full-on 'experience' to the customer - so I'm looking forward to seeing what Santa Monica brings to the table. Check out the preview video Bobby & co dropped online after the jump, as well as some links to the though process behind the design of the previous 3 stores. #Hype.

The Hundreds New York - Opening Video
The Hundreds San Fran - Opening Pics
The Hundreds LA - Store Pics