Friday, September 04, 2009

The Stussy Style (LA Times Article - circa 1992)

I just stumbled on this excellent article on Stussy and their approach to the business/fashion/advertising.

Quote from the man himself, "We have no desire to get bigger," Stussy said, "no desire to open new accounts. And we feel we could continue doing business for many more years, sleep at night, enjoy kids growing up and not be a victim of our business. You've got to look 10 or 20 years down the road and nobody in America does. They just want the money now. They want instant gratification. But then they burn themselves out. This happens especially in the fashion industry."

Interesting that just on the Hundreds blog today, they were talking about how they were getting looked down on at Capsule by the higher-end, designer-lines, untel they had to remind others that they turn more down accounts then the fashionista brands. Crazy how the more things change, the more things stay the same. Definately a MUST read...