Wednesday, September 16, 2009

F***ng Awesome x Mike Piscitelli

I'm not sure how I feel about this shoot...actually I do, and I'm not a fan. I get the message they are trying to convey, but from a marketing perspective, when you are selling a luxury product (lets face it, t shirts selling from $24-$34 each are wants, not needs), I'm not sure I would bring the less fortunate to the forefront in an ad campaign. Check the whole shoot here.