Thursday, January 17, 2013

The Hundreds - Spring 2013

We interrupt your regularly scheduled program  (my search for a good denim shirt - part 1 and part 2) with the Spring 2013 look book from The Hundreds. No T's featured in this look book, and to be honest, most of the clothes featured look like they could come from Public Label (I say that in a good way). Also, I really like what they did with the photography for the look book. Check out the process as described by Bobby Hundreds himself below, and check out more from the look book here.

The actual effect of what you're seeing isn't Photoshopped. I've had this idea for years to do a photo shoot using mirrors in outside locations, so for our Spring 2013 lookbook, we dragged a full-length mirror around Los Angeles and shot reflections of our models, capturing 2 contrasting environments in a frame to impress a displaced reality.  Basically, to get weird.