Friday, April 22, 2011

LRG Summer 2011 Lookbook

In the early 2000's, LRG was THE brand that caught on. Urban and hip enough to be worn by and advocated by the 'trendy celebs', upscale enough to be sold at Bloomingdales. The brand subsequently jumped the shark and relied too heavily on loud graphics and over-branding, but have made a return to their simpler times of late. Their current cookbook for Summer 2011 features Oh Snaps favorite Freddie Gibbs (uh, did you hear his verse on Scottie Pippen from Curren$y's new mixture? Fire), Tommy Sandoval and Kelly Hart from the LRG skate team, and Double O from Kidz in the Hall. Check it out at Hypebeast