Sunday, April 21, 2013

Eastpak - Slapwell Backpack

Between the Hershel's, the Supreme's, the Yuketen's, the Southfresh's, and countless other brands that have had backpacks featured on OSTT - sometimes we forget about our roots. Too be honest, I completely forgot about Eastpak's whole existence until coming across this 3 min ad/documentary

Seattle-based Eastpak came from humble beginnings in 1952, being enlisted to create duffel bags for the US Army, before branching out to the students and outdoor lifestyle markets in the 80's and 90's. Eastpak is now re-emerging with an emphasis on being a lifestyle brand - having collaborations with designers such as Raf Simmons, Kenzo Minami , Kriss Van Assche, and many others. Check out Eastpak's website, you might be surprised to stumble on something you like.