Sunday, November 04, 2012

Gonz! - Sun Sea T

I remember when Rick Klotz and Freshjive were just rolling out their new sister brand, Warriors of Radness and bringing back Gonz! in 2008. Both were heavily inspired by 80's surfwear, with Gonz being the premier brand (more limited, higher quality fabrics, and a hefty price tag) while WOR had a more friendly price point). GONZ disappeared after a year or two, only to resurrect as a brand sold direct to Urban Outfitters, while WOR elevated behind T's and shorts - eventually getting nominated for GQ's New Designer of the Year award. Looks like things have come full circle, and you can now purchase GONZ! once again online at the Reserve for drastically reduced prices.