Naming a company is tough. Saturday's? Ok, but not sure what the company would be about. Saturday's Surf? Ok - there are a lot of weekend warriors out there, makes sense. Saturday's Surf NYC? I can't front, I have a hard time associating Surfwear (well, surfing in general) with NYC - but the brand itself has managed to capture an excellent mix of California cool and upscale looks. These shorts above are great both on and off the beach - no denying that. Purchase here.