I think I've said it before - but I really like how certain brands are branching off and growing and maturing with their audience (i.e.
Stussy with
Stussy Deluxe, The Hundreds with
Public Label, Bathing Ape with
Mr. Ape, etc). It's a smart practice to keep it fresh and continuing building upon your success in the market from which you emerged, while also allowing your original supporters style to evolve with you. Pictured above is an image from Stussy Deluxe's latest collection for the current season,
available now.