This is what happens when 2 engineers, an investment banker, and a consultant get together to create a business wear line. Dress shirts built with engineering analysis? Thermo imaging from MIT? Technology straight from NASA? This is serious stuff. Pictured above is the "Apollo"shirt - a premiums shirt featuring their proprietary Apollo blend fabric which provides NASA heat regulation, anti-microbial functionality, moisture wicking features (a la' Nike Dri-fit) - all wrapped up in to an iron-free shirt.
Where fashion meets technology. That's the business.