I was randomly searching a well-known online streetwear site the other day, found a "made in the USA" section of their store, and stumbled on this women's watch brand called La Mer. I did some research on the brand and liked the backstory, and since wifey had been looking for a new watch for awhile, I figured what the heck - give a new brand a shot . We got the watch in the mail today - and it lived it up to the hype (especially at that price point) . If you (or your girl) is in the market for a new watch - try something outside of norm. More info on the brand after the jump.
HISTORY / ABOUT
La Mer was established in 2001 when Martine rummaged through her jewelry drawer and could not find a simple, stylish and feminine watch to wear. Combining her passion for design, love of quality materials and simple beauty, La Mer Collections was born. Inspiration is drawn from her journeys: South Africa’s colorful markets, Bali’s lush flowers, Italy’s gorgeous leathers and Thailand’s clear blue ocean. Each season La Mer’s color palette is chosen from these bright and colorful experiences. La Mer Collections’ focus is on classic watch faces designed exclusively by Martine Ilana, paired with beautiful leather straps. Every leather wrap watch is hand assembled in the United States and made with care.
“A watch is a private piece of art. Not only does it embody the skill of the artisan who created it, but it is an expression of the owner’s style. In this day and age, with all the technology surrounding us, all we truly need on our wrist is a watch that tells time. Often less is more when it comes to a timepiece’s design and wearing a watch allows you to appreciate esthetic qualities as well as function and technical reliability.”
“I have a tactile relationship with my watches and I appreciate the elegant faces and quality leather straps. Timepieces set the rhythm of my life, but they remain above all, pieces of jewelry with which I develop a genuine connection. I wear a watch because it is an object that conveys some of my most precious values; the connection between art and technology.” - Martine Ilana