Thursday, October 14, 2010

The GAP - The Logo - The Problem

I've been meaning to post my thoughts on the GAP's DRASTIC logo change the last couple of days, and then what do you know, they up and changed their logo back due to the (largely online) public outcry. Ben Hundreds did a great job painting the backstory, and giving his/his brands position in the whole fiasco. Check it (and the links provided in their article).