Sunday, June 21, 2009

Mos Def - The Estatic (DOPE idea!!)

From WooHa:
New marketing ideas are rare in hip-hop these days but of course innovator Mos Def is bringing the creativity to the marketing campaign of his current album “The Ecstatic.” The album has already been released but in a new twist Mos Def has partnered with clothing company LnA which owns the Invisible DJ Music Tee to further push the album.

Basically, Mos Def’s next album will literally be sold through a t-shirt. The shirt will have “The Ecstatic” album cover on the front, track listing on the back and will include a special download code to download the entire album. Buy the shirt…get the album. Crazy thing is according to HipHopDX, SoundScan is going to count the t-shirt as an album sale. Sounds pretty cool…unless the shirt is ridiculously expensive.