There is actually a great story behind this brand - but I'll give you the elevator version: Young graphic designer doing work for Nike and other companies gets hit by car while riding his bike in NY at night - immediately recognizes need for quality fashionable clothing people will actually wear with 3M technology. ICNY was born. Originally known for their socks, the line has grown to feature some nice graphic t's and quality cut and sew pieces, like the jacket above. Purchase here.
