Saturday, June 09, 2012

Warrior x LFC

New Balance subsidiary Warrior Sports recently unvieled the new Liverpool kits for the 2012/2013 season. For those not in the know - Warrior signed a deal to produce the Liverpool line (home kit, away kit (pictured above), third strip, European strip, and training kit ) for 6 years in a deal worth over $200 million (an amount that nearly doubled Adidas highest bid of $110 million over the same period of time). There are a couple stories I found online that really do a great job of breaking down the design process that went in to creating the kits - from how they were going to incorporate more than a century of the club's history, to how the kits would be manufactured from a performance standpoint. Check out an article from ESPN here, a video featuring a behind-the-scene look at the kits featuring Warrior's head of Marketing here, and a mark-up of the original Warrior sketches and notes after the jump.

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