Sunday, August 29, 2010

Levi's Raw/Selvage Denim Jacket

So last weekend, I came up on a pretty sick raw/selvage denim jacket from Levi's. I instantly fell in love with the various features - from the stitching and the buttons to the classic cut, I was stoked. Plus selvage? Can't go wrong, right? While further reviewing the various features of the jacket, I noticed one troubling comment : "Made in China". I know that Levi has been outsourcing for years, but for the most part, their premium goods have still been made here in the US. This is LEVI STRAUSS - the Company that's been making denim goods since the 1870's!

It's 2010, outsourcing really shouldn't bother me, I just have a hard time when it comes to legends and premium, grade-A products.

I think the Selvage  Yard says it the best: "It may sound strange, but denim represents all that I consider to be good and of value in the world. It’s pure, honest, unpretentious, reliable, hard-working, American tradition that gets better with age. It doesn’t get any better than that in my book. The story of denim is forever entwined with the story of America. It’s part of our heritage, and a genuine American Icon."